Greener State Only Leaves You With Less Green. Here's Why.

Greener State is a new program from Alabama Power that claims to give utility customers the chance to cover up to 100 percent of their energy usage with renewable sources. Which sounds great in theory because, after all, who doesn’t like renewable energy? In practice, though, Greener State isn’t everything it’s cracked up to be.

TL;DR – Alabama Power, and really all utilities, should stop charging their customers a premium for the privilege to buy renewable energy. Renewable energy is already the cheapest power to procure. Instead, they should focus on expanding access to renewables – for everybody. Alabama Power should make it easier for people to use renewable sources, not charge them extra.

The Skinny on RECs

Renewable Energy is great! Let’s expand access to it, instead of charging a premium.

Now, let’s back up. According to, the Greener State program allows Alabama Power customers to “greenify” their energy consumption with something called Renewable Energy Certificates. They’re called RECs for short, and the idea is that you can buy enough of them to cover all of your energy usage.

If you do that, you will have (in effect) used 100 percent renewable energy without buying and installing an expensive solar setup at your home. Meanwhile, you’ll be helping Alabama Power invest in wind, solar and biomass sources. The program doesn’t cost a whole lot, and you’re even taking care of the environment at the same time.

What’s not to like? More from

RECs are the strongest driver of renewable energy development, and give you the ability to support renewables without the heavy cost of owning personal systems. You can certify that your electric usage is covered by renewable energy, but not spend tens of thousands on a solar panel system.

Since 2014 Alabamians have covered 3,267,000 kWh of their homes’ usage with renewable energy through our REC program. Now you can be a part of the movement with Greener State. This market force leads to more demand and accelerates the growth of renewable energy. RECs are a win-win-win.

A Win-Win?

First of all, a solar panel system for your home doesn’t cost tens of thousands of dollars. But let’s leave that for another time. Instead, let’s focus on that last part. For Alabama Power, Greener State definitely is a win-win. For customers, it’s really not.

To understand why, let’s take another look at the Greener State website. An article titled “The Future of Renewables in Alabama is Bright… Literally” notes that in December 2017, Alabama Power will begin receiving energy from a 72-megawatt solar plant in Lafayette, Alabama. And that’s not all. Not nearly. The same article mentions 14 hydroelectric facilities, a couple of wind projects and even some biomass energy – all of which Alabama Power supports.

Here’s the thing. If I’m a paying customer of Alabama Power, shouldn’t my money already support renewable energy? I mean, since Alabama Power is so invested in renewables, it just makes sense.

Well, Alabama Power never explains that part. Not at all.

Greener State: Really Just Leaving You with Less Green

Who doesn’t love solar? What we need is MOAR renewables! (Not a premium for the privilege.)

So, what’s the alternative? Here at Energy Alabama, we believe that renewable energy is the best and most cost-effective energy available. So, yes, utility companies should be investing in it. Heavily.

But while Alabama Power’s marketing is slick, Greener State just doesn’t add up. To be clear, investing in renewables is unquestionably a good thing. But in its current form, Greener State merely serves as an example of how Alabama Power values one form of green over another.

Instead of charging a premium to “support” renewable energy that is already in place, why not just continue investing in renewables while expanding access for all? In the long run, that’s the best and most cost-effective solution for Alabama Power and its customers.

And in the long run, that would be the real win-win for everybody.

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